As a Marketing Intern at Prescott Park Arts Festival, I played a key role in increasing social media visibility and engagement by creating and monitoring content across platforms, including Instagram and TikTok. I attended festival events to capture high-quality photos and videos, which helped showcase the festival’s vibrant atmosphere and connect with a wider audience. Additionally, I collaborated with the Marketing Manager to brainstorm innovative strategies and contribute to planning for future seasons, including the highly anticipated 2024 50th Anniversary Season. This experience allowed me to refine my marketing skills while contributing to the growth of a beloved cultural institution.